Doing what it takes to get the job done is a life that St. Louis native Malik Oliphant has lived firsthand since childhood. One of 10 children, the 27-year-old business owner will be following in his mother’s footsteps when he launches Brightway, The Oliphant Agency insurance office on Monday.

Since Malik’s high school days, Jeanette Ware has owned and operated Happy’s Convenience Store in Ferguson. Beginning next week, Oliphant will be expanding his family’s business footprint in St. Louis County when he opens his new agency on the top floor of the Gateway City’s Bank of America building.

“Watching my mother work hard and set the tone has made me push harder each day,” Oliphant said. The Magna Cum Laude graduate from Webster University also owns O&C Property (Landscaping) and Oliphant Family Solutions, LLC (Accounting), with nearly a decade of business and finance management experience guiding the Lafayette Square resident along.

Looking for ways to help serve the region’s underserved population when it comes to insurance coverage, Oliphant is hoping he can give back to the community that has done so much for his family.

“With two daughters of my own, I understand what it takes to make sure you protect the most important parts of your life,” Oliphant added. “From helping coach their ball teams to knowing what their dreams for the future are, keeping them safe helps me keep my focus where it needs to be.”

Brightway, The Oliphant Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella, and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (CST) and Saturday/Sunday by appointment. Visit them at their office in the Bank of America Building at 4625 Lindell Boulevard, Suite 315 in St. Louis, online at or call 314-390-5300.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training and retention. The company’s signature after-the-sale service empowers Agency Owners, like Malik, to focus on new business sales and provide customers the personalized service they deserve.

About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with more than 300 franchises in 34 states and over $900 million in annual premiums. Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support.  This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their businesses.

For media inquiries, please contact Don Foley at 904-490-8649