ESTERO, FLA. — Residents in Estero, Fla., soon will experience a better way to buy insurance for their homes, valuables, vehicles and more. Veteran business man and now Brightway Insurance Agency Owner, Rich Dorrian, will open Brightway, The Dorrian Agency on Monday, Aug. 13, in Estero.

“I’ve always wanted to own a business where I can help families and make a difference in the community,” said Dorrian. “With a background in sales and real estate, I understand Homeowners’ needs and look forward to providing expert counsel so they can make smart decisions about their financial futures.”

A long-time resident of Estero, Dorrian most recently served as Vice President of Benchmark Analytics for Gartner Consulting, where he held sales and leadership positions for 20 years.  He also owned Sidelines, a local sports bar and held a real estate license for 10 years. He and wife, Renee, have been married 25 years and have three children. In his off-time, Dorrian enjoys sports, investing and traveling. As a Brightway Agency Owner, he looks forward to serving his community and providing more choice in insurance brands to consumers in Estero, Fort Myers and Bonita Springs, Fla.

“With his sales and real estate background, Rich Dorrian understands what Homeowners and the professionals involved in real estate transactions need to close the deal,” said Brightway President, Talman Howard. “We’re excited to partner with him to bring Brightway to Estero, and we look forward to helping him grow his business by offering a comprehensive suite of support that allows him to focus on the needs of his customers.” 

Brightway Agency Owners enjoy comprehensive business support including customer service, carrier relationships, marketing, accounting and technology. As a result, Brightway agencies consistently outsell other insurance agencies three-to-one.*

Brightway, The Dorrian Agency is located at 19970 South Tamiami Trail, Suite 104 in Estero (in the Cayo de Estero Shoppes). The Agency offers customized Home, Condo, Renters, Auto, Flood, RV, Motorcycle, Boat, Life and Umbrella insurance policies from numerous insurance brands including American Colonial, Bankers, Burns and Wilcox, Dixon Wells, Foremost, Nationwide, Progressive, Safeco, SageSure and Universal Property and Casualty.

About Brightway Insurance
Brightway Insurance is a national property/casualty insurance retailer selling through a network of franchised independent stores throughout the country. With more than $539 million in annualized written premium, the company is one of the largest personal lines agencies in the United States. Brightway provides its franchise owners with access to more insurance companies than any other agency, along with a comprehensive system of support that frees them up to focus on customizing policies that meet their customers’ needs.

Brightway began franchising operations in 2008 and has since grown to more than 800 people in 20 states serving customers in all 50 states. Forbes has recognized the company as America’s No. 1 Franchise to Buy. Additionally, the company was named a top franchise three years in a row by Entrepreneur magazine and one of the fastest-growing private companies in America nine consecutive years by Inc. 5000.

For more information about Brightway, The Dorrian Agency, visit or call 239-280-5480. Learn more about franchise opportunities with Brightway at

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