The Thompson family officially cut the ribbon on Idaho’s very first Brightway Insurance agency this month. Members of the Thompson family, the Rexburg Area Chamber of Commerce and friends from across Southeast Idaho helped dedicate Brightway, The Thompson Agency with a grand opening at their South Yellowstone Highway location June 10.


Also joining Brightway, The Thompson Agency co-owners Mike, Mark, Carol and Erica Thompson in a special appearance was Rexburg’s own Hollin Parkinson, the reigning Mrs. Idaho America and Rexburg Mayor, Jerry Merrill. The new agency opened its doors for business this past April.


“We have always been an entrepreneurial family, and our hunt for an opportunity to provide a valuable experience and product to our community in Idaho is what led us to Brightway,” Mike Thompson said. The Thompsons bring decades of sales experience to their agency, and their family has been part of the Idaho community, off and on, for the last 50 years. Both Mike and Mark have MBAs in International Business and experience working and living throughout the United States, Asia and Canada.


Residents in Southeast Idaho and beyond can now experience a better way to buy insurance for their homes, vehicles and much more at Brightway, The Thompson Agency. The local insurance agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (MDT) and Saturday by appointment. Visit them online at or call 208-563-6030.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training and retention. The company’s signature after-the-sale service empowers Agency Owners, like the Thompson Family, to focus on new business sales and provide customers the personalized service they deserve.

About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with over 300 franchises in 30 states and over $900 million in annual premiums. Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support.  This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their business.


For media inquiries, please contact Don Foley at 904-490-8649