VALRICO, Fla. — Veteran Insurance Executive, Reid Bellanca, is the new owner of the Brightway Insurance Agency, located in Fishhawk, a suburb of Tampa, Fla. Brightway is one of the largest property/casualty agencies in the United States with locations in 19 states.

“I’ve worked in the industry a large part of my life and am thrilled to open this new chapter that allows me to use my knowledge and expertise to help consumers get the best coverage for their families,” said Bellanca. “As a Brightway Agency Owner, I’m able to offer the most choice of insurance brands and expert counsel you won’t find elsewhere.”  
“I’m looking forward to joining forces with and providing SanJuanita Escobar the resources necessary to take care of the Fishhawk and Valrico communities while also expanding our reach throughout the great state of Florida,” he continued.

Bellanca has held leadership roles within the insurance industry for more than 28 years. He brings a background filled with creative insurance product development ideas, long-standing, industrywide relationships and expertise in operational efficiencies to Brightway. Bellanca graduated from Rutgers University in New Brunswick, N.J., with a Bachelor of Science in Economics. He and wife, Kelly, have been married 26 years and have two sons who he coached in various sports throughout the years. When he’s not working, he enjoys fishing, relaxing and attending sporting events. As a Brightway Agency Owner, Bellanca looks forward to putting his experience to work by assisting others in making the right choices for insurance coverage in protecting the people and property of the Fishhawk and Valrico communities.

“Reid Bellanca brings vast industry knowledge and a strong commitment to consumers, and we are pleased to welcome him as a new Agency Owner,” said Brightway President, Talman Howard. “We have an army of insurance professionals standing behind him to provide world-class service to his customers and resources to help him grow his business.”

Brightway Agency Owners enjoy comprehensive business support including customer service, carrier relationships, marketing, accounting and technology. As a result, Brightway agencies consistently outsell other insurance agencies three-to-one.*

Brightway, The Reid Bellanca Agency in Fishhawk is located at 4329 Lynx Paw Trail in Valrico (near the Lithia Pinecrest Road intersection). The agency offers customized Home, Condo, Renters, Auto, Flood, RV, Motorcycle, Boat, ATV, Life and Umbrella insurance policies from numerous insurance brands including American Colonial, Bankers, Dixon Wells, National General, Nationwide, Progressive, Safeco, Tower Hill and Travelers.

About Brightway Insurance
Brightway Insurance is a national property/casualty insurance retailer selling through a network of franchised independent stores throughout the country. With more than $527 million in annualized written premium, the company is one of the largest personal lines agencies in the United States. Brightway provides its franchise owners with access to more insurance companies than any other agency, along with a comprehensive system of support that frees them up to focus on customizing policies that meet their customers’ needs.

Brightway began franchising operations in 2008 and has since grown to more than 800 people in 19 states serving customers in all 50 states. Forbes has recognized the company as America’s No. 1 Franchise to Buy. Additionally, the company was named a top franchise three years in a row by Entrepreneur magazine and one of the fastest-growing private companies in America nine consecutive years by Inc. 5000.

For more information about Brightway, The Reid Bellanca Agency in Fishhawk, visit or call 813-681-6700. Learn more about franchise opportunities with Brightway at

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