FRISCO, Texas — More homeowners, renters and drivers in Frisco and surrounding communities are about to realize there is a better way to shop insurance. Business woman and now Brightway Agency Owner, Norma Wilkins, opened Brightway, The Wilkins Family Agency in Frisco, Dec. 11. Brightway Insurance is one of the largest property/casualty agencies in the U.S.

“Shopping for insurance isn’t easy or fun. With more choice of insurance brands, we will shop for you to get you the best price and peace of mind knowing your family is totally protected,” said Wilkins. “We offer expert counsel and world-class service you won’t find elsewhere.”

Wilkins brings 15 years’ sales experience to Brightway. A native of Colombia, she speaks fluent English and Spanish. She and husband, Danny Wilkins, a Marine Corps veteran and businessman, have been married 16 years. They have two daughters and three dogs. The Wilkins live in Frisco and are involved in their community through their church and charity events such as the Lemonade Stand project raising money for Children Shouldn’t Have Cancer. During their free time, they enjoy being involved with St. Francis of Assisi and rooting on the Dallas Cowboys. The Wilkins look forward to earning their friends’ and neighbors’ trust as the local, insurance experts.

Joining the Wilkins and bringing more than a decade of combined industry experience to the agency are Chad Howald and Christina Giovannini. Both come to Brightway from Farmers Insurance. A graduate of Western Michigan University in Kalamazoo, Mich., Howald brings seven years’ experience in insurance and management to Brightway. The father of two boys, Howald coaches youth soccer, basketball, baseball and football. He also enjoys playing soccer and hockey and volunteering at his children’s school when he’s not at the office. Giovannini brings more than four years’ experience as a licensed agent to Brightway and speaks fluent English and Spanish. Both Howald and Giovannini look forward to offering more choice to consumers as Brightway Agents.

“We’re extremely pleased to partner with Norma Wilkins to open the newest Brightway store in Texas, just north of Dallas/Fort Worth,” said Brightway President, Talman Howard. “With the suite of support Brightway provides to store owners, the Wilkins can focus on their customers’ needs and build a legacy for their family.”

Brightway Store Owners enjoy support in customer service, carrier relationships, marketing, accounting and technology, which frees up their time to focus on leveraging the broadest possible selection of insurance companies to meet each customer’s unique needs.

Brightway, The Wilkins Family Agency is located at 8700 Main Street, Suite 110 in Frisco (near the intersection at Dr. Pink Road).The Agency offers customized Home, Condo, Renters, Auto, Flood, RV, Motorcycle, Boat, ATV, Life and Umbrella insurance policies from numerous insurance brands including Bankers, Mercury and Progressive.  

About Brightway Insurance
Brightway Insurance is a national property/casualty insurance retailer selling through a network of franchised independent stores throughout the country. With more than $494 million in annualized written premium, the company is one of the largest property and casualty agencies in the United States. Brightway provides its franchise owners with access to more insurance companies than any other agency, along with a comprehensive system of support that frees them up to focus on customizing policies that meet their customers’ needs.

Brightway began franchising operations in 2008 and has since grown to more than 700 people in 19 states serving customers in all 50 states. Forbes has recognized the company as America’s No. 1 Franchise to Buy. Additionally, the company was named a top franchise three years in a row by Entrepreneur magazine and one of the fastest-growing private companies in America nine consecutive years by Inc. 5000.

For more information about Brightway, The Wilkins Family Agency, visit or call 972-232-2296. Learn more about franchise opportunities with Brightway at

For media inquiries, please contact Don Foley at 904-490-8649