Residents in and around the Dallas/Fort Worth Metroplex now can experience a better way to buy insurance for their homes, vehicles and much more as Madeline and David Ricci open Brightway, The Ricci Agency on Monday, May 16. The Agency is located at 580 Decker Drive, Suite 270 in Irving.

“As Brightway agency owners, we will have the support of an industry leader and be able to provide our customers with more insurance choices that will fit their needs,” said Madeline Ricci. “We are thrilled to partner with local business owners in our community to properly protect our customers.”

Ricci was born in Puerto Rico and grew up in Miami Beach, Fla. Much of her background lies within the financial industries, where she spent 18 years in management roles at The Associate Financial Services. She is also a health enthusiast and owner of an all-women’s fitness studio. She co-owns the agency with her husband, David. 

David, grew up in Wisconsin before moving to Texas.  He served in multiple positions in senior leadership in his corporate years before joining Madeline in building their national signing service, working with the top 1% of Title Agencies and Mortgage companies. He serves as a member of the Leadership Council for the National Small Business Association.

Madeline and David believe in giving back to the community. They are proud Platinum Sponsors of Grace Grapevine, sponsor a scholarship for Holy Trinity Catholic School and donate to a number of other causes close to their hearts.

Ricci brought Maggie Parnell to her Brightway agency staff. Maggie will serve as the agency’s principal.  Maggie brings a wealth of industry knowledge, management and operations experience to her role having worked for one of the largest personal lines brokers in the country.                                         

Brightway, The Ricci Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella, and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (CST) and Saturday/Sunday by appointment.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution, and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training, and retention. The company’s signature after-the-sale service empowers Agency Owners, like the Riccis, to focus on new business sales and provide customers the personalized service they deserve.

About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately owned property/casualty insurance distribution companies in the U.S. with over 300 franchises in 32 states and over $900 million in annual premium. Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support.  This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their business.

For more information about Brightway, The Ricci Agency, visit

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