For more than three decades, Lone Star State business pro, Chris De Leon, has known how to work hard to earn a living. In just a few days, he’ll put those 33 years of hustle to work helping others protect the lives they’ve built for their own families.

Next week, the 47-year-old Dallas native will unveil Brightway, The Chris De Leon Agency insurance office. De Leon will open the doors on Deep Ellum’s newest company this Monday.

De Leon’s roots in the Big D come from a lineage of hardworking and dedicated professionals. His parents, long-time employees of the City of Dallas and Oncor Electric Delivery, instilled in him a strong work ethic that has shaped his career. His family is no stranger to industry in the region, having owned North Oakcliff Beer and Wine for the past 12 years, as well as having a foothold in local construction.

De Leon began his entrepreneurial journey in 2006 with previous roles including working as an insurance agent in the very city where he's launching his new venture. His path to success began earlier than most. At just 14, he was earning $400 a week working at a flea market and his father's used car lot, paving the way for a prosperous career he didn't even know was in the making.

“While my friends were doing all they could to avoid a day’s work, I was pretty excited about doing what I could to earn a living,” De Leon said.

Chris De Leon's new Pacific Avenue Brightway location is not just a business launch; it's a celebration of a lifetime of hustle, perseverance and the spirit of entrepreneurship.

Chris and his wife, Angela, currently live in Dallas with their three children.

Brightway, The Chris De Leon Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella, Commercial and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (CDT) and Saturday/Sunday by appointment. Visit them at their office at 2550 Pacific Avenue, Suite 700, Office 852 in Dallas, online at or call 469-868-8088.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training and retention. The company’s signature after-the-sale service empowers Agency Owners, like Chris, to focus on new business sales and provide customers the personalized service they deserve.

About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with more than 300 franchises in 38 states and more than $1 billion in annual premiums.  Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support.  This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their businesses.

For media inquiries, please contact Don Foley at 904-490-8649