KNOXVILLE, Tenn. — Residents in the Volunteer State soon will experience a better way to buy insurance for their homes, cars, motorcycles, boats and more. Veteran businessman and now Brightway Insurance Store Owner, Erik Serio, will open Brightway, The SerioAgency in Knoxville, Monday, Dec. 11. Serio’s store is the first Brightway Insurance store to open in Tennessee. 

“Shopping for insurance isn’t fun or easy, but it’s extremely important to get the right coverage and that’s why we’re here. With more choice in insurance brands than anyone else, we do the shopping for you, finding you the best coverage at the best price,” said Serio. “With the backend support we receive from Brightway, our focus is on helping each customer get the expert counsel and coverage you deserve.”  

Serio comes from an insurance family and has extensive background in commodities risk management. Most recently, he was a Consultant and advised companies on mitigating price risks associated with their global portfolio of commodity and foreign currency exposure. Prior to that, he spent nearly seven years at Aleris, where he was Vice President of Global Risk. Serio earned a Master of Business Administration from the University of Tennessee in Knoxville, which is when he and wife, Stacey, of 18 years fell in love with the town. He also has a Bachelor of Science from Louisiana State University in Baton Rouge, La. The Serios reside in Knoxville with their daughter and participate in activities through her school, Sacred Heart Cathedral School. They also enjoy hiking and taking advantage of all the things the Smoky Mountains offer. As a Brightway Store Owner, Serio looks forward to bringing a better way to shop insurance to consumers in Knoxville.

“We’re thrilled to partner with Erik Serio to open our first store in Tennessee,” said Brightway President, Talman Howard. “At the beginning of the year, we had stores open in 12 states. With the suite of support Brightway provides, trailblazers like Erik Serio are introducing our brand in new markets and we now have stores in 18 states.”

Brightway Store Owners enjoy support in customer service, carrier relationships, marketing, accounting and technology. As a result, Brightway stores consistently outsell other insurance agencies three-to-one.*

Brightway, The Serio Agency is located at 9307 Kingston Pike, Suite A in Knoxville (at the Market Place Shopping Center).The store offers customized Home, Condo, Renters, Auto, Flood, RV, Motorcycle, Boat, ATV, Life and Umbrella insurance policies from numerous insurance brands including ASI, Bankers, National General, Nationwide, Progressive, State Auto and Stillwater.

About Brightway Insurance
Brightway Insurance is a national property/casualty insurance retailer selling through a network of franchised independent stores throughout the country. With more than $493 million in annualized written premium, the company is one of the largest property and casualty agencies in the United States. Brightway provides its franchise owners with access to more insurance companies than any other agency, along with a comprehensive system of support that frees them up to focus on customizing policies that meet their customers’ needs.

Brightway began franchising operations in 2008 and has since grown to more than 700 people in 18 states serving customers in all 50 states. Forbes has recognized the company as America’s No. 1 Franchise to Buy. Additionally, the company was named a top franchise three years in a row by Entrepreneur magazine and one of the fastest-growing private companies in America nine consecutive years by Inc. 5000.

For more information about Brightway, The Serio Agency, visit BrightwaySerio.comor call 865-409-0819. Learn more about franchise opportunities with Brightway at

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