CAPE CORAL, Fla. — Residents in and near Cape Coral soon will experience a better way to buy insurance for their homes, cars, motorcycles, boats and more.  Air Force veteran, businessman and now Brightway Insurance Store Owner, Eric Seuffert, will open Brightway, The SeuffertAgency in Cape Coral, Monday, Dec. 11.

“Hurricane Irma sent a painful reminder of why getting the right insurance coverage for your property is something you can’t afford to take lightly,” said Seuffert. “I grew up in Cape Coral and look forward to helping my friends and neighbors find total protection for everything they’ve worked so hard to earn.”  

A lifelong learner, Seuffert went to Cape Coral High School, studied at the Community College of the Air Force in Montgomery, Ala., and went on to earn a Master of Business Administration from the University of Phoenix in Phoenix, Ariz. He spent more than 20 years in the mortgage industry and held numerous leadership positions within the Banking and Real Estate industries. He also served 14 years in the U.S. Air Force and taught at Fort Myers Technical College for two years. Seuffert’s wife of 29 years, Char, will join him at Brightway as the store’s Marketing Manager. The Seufferts reside in Cape Coral with their two children. He is a member of the Advisory Committee for Fort Myers Technical College and also serves the local community through the Veterans of Foreign Wars, American Legion and Cape Coral Sail and Power Squadron. When they’re not working and volunteering, the Seufferts love to boat and travel. As a Brightway Store Owner, Seuffert looks forward to serving the Cape Coral community and is excited to share Brightway's Win-Win-Win (Win3) mandate with his neighbors.

Brightway’s Win3 mandate means everything the company does must be a win for customers, a win for Store Owners and a win for Brightway.

“We’re thrilled to welcome Eric and Char Seuffert to Brightway as our newest Store Owners in Southwest Florida,” said Brightway President, Talman Howard. “They bring a lot of great experience and enthusiasm to their work, and we expect they will be very successful with the suite of the support they have at their fingertips through Brightway.”

Brightway Store Owners enjoy support in customer service, carrier relationships, marketing, accounting and technology. As a result, Brightway stores consistently outsell other insurance agencies three-to-one.*

Brightway, The Seuffert Agency is located at 900 SW Pine Island Road, Suite 103 in Cape Coral (in the same plaza as Bonefish Grill).The store offers customized Home, Condo, Renters, Auto, Flood, RV, Motorcycle, Boat, ATV, Life and Umbrella insurance policies from numerous insurance brands including Bankers, Olympus, Progressive and Southern Oak.

About Brightway Insurance
Brightway Insurance is a national property/casualty insurance retailer selling through a network of franchised independent stores throughout the country. With more than $493 million in annualized written premium, the company is one of the largest property and casualty agencies in the United States. Brightway provides its franchise owners with access to more insurance companies than any other agency, along with a comprehensive system of support that frees them up to focus on customizing policies that meet their customers’ needs.

Brightway began franchising operations in 2008 and has since grown to more than 700 people in 18 states serving customers in all 50 states. Forbes has recognized the company as America’s No. 1 Franchise to Buy. Additionally, the company was named a top franchise three years in a row by Entrepreneur magazine and one of the fastest-growing private companies in America nine consecutive years by Inc. 5000.

For more information about Brightway, The Seuffert Agency, visit or call 239-214-0055. Learn more about franchise opportunities with Brightway at

For media inquiries, please contact Don Foley at 904-490-8649