Residents in and around Buffalo now can experience a better way to buy insurance for their homes, vehicles and much more as Carmen Rivas opens Brightway, The Rivas Family Agency on Monday, April 11. The Agency is located at 897 Delaware Avenue, Suite 206 in Buffalo.

“We are thrilled to be opening our doors in western New York,” said Rivas. “With access to more options and insurance brands than any other company, our customers will be able to enjoy peace of mind as our team shops the market for them.”

Rivas brings more than 20 years of sales experience to the Agency and serves as a member of the Imperial Court of Buffalo, supporting humanitarian relief efforts.

Brightway, The Rivas Family Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle and Umbrella insurance policies from numerous insurance brands. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (EST) and Saturday/Sunday by appointment.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training and retention. The company’s signature after-the-sale service empowers Agency Owners, like Rivas, to focus on new business sales and provide customers the personalized service they deserve.

About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately owned property/casualty insurance distribution companies in the U.S. with over 300 franchises in 32 states and over $900 million in annual premium. Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support.  This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their business.

For more information about Brightway, The Rivas Family Agency, visit Learn more about franchise opportunities with Brightway at

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