FISHHAWK, FLA. — Reid Bellanca, SanJuanita Escobar and Rocio Regalado welcomed the community, chamber, friends and family to Brightway, The Reid Bellanca Agency during a grand opening and ribbon-cutting event held in conjunction with the Valrico Fishhawk Chamber of Commerce on Thursday, July 19. In May, Bellanca became the new owner of the agency located at 4329 Lynx Paw Trail in Valrico (near the Lithia Pinecrest Road intersection) and rebranded as Brightway, The Reid Bellanca Agency.

“Many thanks go out to the Valrico Fishhawk Chamber of Commerce for their partnership, and of course to our friends and family for their ongoing support,” said Bellanca. “We have a great team here, and I look forward to growing the business and earning consumers’ trust at the No. 1 insurance agency with more choice than you’ll find anywhere else.”

Joining Bellanca at the agency are Principal Agent, SanJuanita Escobar, and Administrator, Rocio Regalado. Together, the team has more than 40 years’ insurance industry experience.

The agency offers customized Home, Flood, Auto, Life, Condo, Renters, RV, Motorcycle, Boat, ATV and Umbrella insurance as appointed agents of more than 70  insurance brands including Tower Hill, Universal, Progressive, Safeco, Travelers, Nationwide, American Colonial, Bankers, Dixon Wells and National General to name a few. The agency’s hours of operation are Monday through Friday, 9 a.m. to 5 p.m., and Saturday by appointment.

About Brightway Insurance
Brightway Insurance is a national property/casualty insurance retailer selling through a network of franchised independent stores throughout the country. With more than $536 million in annualized written premium, the company is one of the largest personal lines agencies in the United States. Brightway provides its franchise owners with access to more insurance companies than any other agency, along with a comprehensive system of support that frees them up to focus on customizing policies that meet their customers’ needs.

Brightway began franchising operations in 2008 and has since grown to more than 800 people in 19 states serving customers in all 50 states. Forbes has recognized the company as America’s No. 1 Franchise to Buy. Additionally, the company was named a top franchise three years in a row by Entrepreneur magazine and one of the fastest-growing private companies in America nine consecutive years by Inc. 5000.

For more information about Brightway, The Reid Bellanca Agency in Fishhawk, visit or call 813-681-6700. Learn more about franchise opportunities with Brightway at

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