Menomonee Falls, WIS. — Wisconsinites soon will experience a better way to buy insurance for their homes, vehicles and much more. On Monday, May 13, veteran business man and now Brightway Agency Owner, Dan Carmichael, will open the doors to Brightway, The Carmichael Agency in Menomonee Falls, located northeast of Milwaukee, Wisconsin.

“I’m thrilled to be the first to bring the Brightway brand to Wisconsin,” said Carmichael. “As a Brightway Agency, we’re able to offer expert counsel and more choice in insurance brands than you’ll find anywhere else.”

Born and raised in Wisconsin, Carmichael comes to Brightway with more than 20 years’ sales experience and four years’ experience as a business owner. He earned a Bachelor of Science in Urban Forestry and a Bachelor of Science in Park Management from University of Wisconsin-Stevens Point. He is married to Jamie Carmichael and has three children. Carmichael is a member of the Rotary Club of Richfield and involved in the Youth Hockey and Youth Lacrosse. For leisure, Carmichael loves fishing, hunting, camping, hiking and generally anything outdoors. As a Brightway Agency Owner, he looks forward to delivering a superior experience and earning the trust of his friends and neighbors in Menomonee Falls, the Greater Milwaukee Metro area and throughout the state.

“We’re ecstatic to partner with Dan Carmichael to introduce the Brightway brand to Wisconsin. With his Agency opening, we are now in 21 states,” said Brightway President, Talman Howard. “We have hundreds of insurance professionals standing behind Dan to deliver a world-class customer experience and to help him grow his business as quickly as possible.”

Brightway Agency Owners enjoy comprehensive business support including customer service, carrier relationships, marketing, accounting and technology. As a result of their focus on growing new business, Brightway agencies consistently outsell other insurance agencies two-to-one.

Brightway, The Carmichael Agency is located at N96 W18743 County Line Road, Suite C in Menomonee Falls (at the intersection of County Line Road and Maple Road). The Agency offers customized Home, Condo, Renters, Auto, Flood, Boat, RV, Motorcycle, Life and Umbrella insurance policies from numerous insurance brands including Bankers, Burns and Wilcox, Foremost, Progressive and Safeco. Hours of operation are Monday – Friday, 9 a.m. – 5 p.m. (CDT).

Brightway Insurance is a national property/casualty insurance distribution company with more than $584 million in annualized written premium, making it one of the largest Personal Lines agencies in the U.S.

Brightway’s focus is on producing win-win-win outcomes for consumers by offering customized insurance solutions and for people wishing to sell insurance by providing business opportunities that span from single Agent to multi-unit enterprises. Regardless of the path taken, Brightway provides the support necessary to consistently outsell other insurance agents.

Brightway got its start in 2008 and has since grown to more than 800 people in 185 offices across 21 states serving customers in all 50 states.

For more information about Brightway, The Carmichael Agency, visit or call 262-255-9100. Learn more about franchise opportunities with Brightway at

For media inquiries, please contact Don Foley at 904-490-8649