Coming from a family well-steeped in what it takes to successfully serve the customer, it comes as no surprise to those who know Alpharetta’s Vimal Patel that he’d be following in his parent’s footsteps with his latest venture.

Raised in Tennessee by a working-class family and groomed in the business world of Metro Atlanta, Patel is growing his family’s legacy with the launch of Brightway, The Patel Agency insurance office next week.

From Conyers to Walnut Grove to Dunwoody, Patel has already designed his own blueprint of what it takes to be a successful business pro in the Peach State. However, Monday morning, the 39-year-old entrepreneur will expand his professional footprint when he opens the doors on his new McFarland Station Drive location.

“My family has worked in the hospitality industry most of my life. Being able to take what I’ve learned first-hand since I was a kid, and turning it into a way of life, is like a dream come true,” Patel said.

The 39-year-old agency owner owned multiple restaurant franchises in the metro area for the better part of the last decade. The Forsyth County father of one has also made a claim to fame as one of the more successful finance managers in the automotive industry throughout his career.

After two decades of working long hours every day to build a career, Patel made the decision to invest in a business that combined his experience and his passion.

“Looking after what’s important to my family is a top priority,” Patel added. “It’s that passion going to work for the customers that will lead to a great future in the insurance industry.”

The 2007 Middle Tennessee State University alum moved to Georgia back in 2010. Patel and his wife, Reena, currently raise their one-year-old daughter in Alpharetta.

Brightway, The Patel Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella, Commercial and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 9 a.m. to 5 p.m. (EDT) and Saturday/Sunday by appointment. Visit them at their office at 6110 McFarland Station Drive, Suite 106-B in Alpharetta, online at or call 404-885-8814.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training and retention. The company’s signature after-the-sale service empowers Agency Owners, like Vimal, to focus on new business sales and provide customers the personalized service they deserve.

About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with more than 350 agencies in 35 states and more than $1 billion in annual premiums.  Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for agency owners and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support.  This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their businesses.

For media inquiries, please contact Don Foley at 904-490-8649